You know, I think it was a good thing that I have not been able to develop the WebService directly. It means that I have been able to quickly change the paramaters that I have been calling, and change the structure of the underlying database. Right now I have implemented a basic functionality with an access database, and also basic user interface to add a new report. I still need to write a function to download the paramaters and run the reports if needed… That will be my next challenge after this entry and before i go to bed I think. I do not see it taking that long.

I, Cringely on PBS has a internal look at the Google Adwords programme. What he is saying is that by increasing the dollar amount per advert increased click throughs, but not as much as one would thing. Then dropping the dollar amount per click though to lower levels but higher than the original never returned the results to what they had been. That is, the Adwords algorithm encourages people to pay mor for adverts, but if they drop back down they will not get the results they they used to have at the same dollar amount. Hmm.

Anyway I had better get some programming done… If I want to get to sleep before midnight that is…